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when I saw the post on instagram, the first comment was from a very successful commercial photographer, something along the lines of shame on hasselblad for even thinking about something new and not supporting their customers. I guess I get it, I was never a big fan of the H system, I always considered it something the rental houses bought and loaned out which is how I and most people I know used them. obviously a lot of people also bought into the system and went through a few generations ut in all honesty, it is dead. not sure what hasselblad should do to upgrade it. afaik it is still fully supported and serviced. there are still tons of people shooting it. the 400mpix pixel shift back is afaik pretty amazing if you need that kind of thing. there is a reason phase came out with the XT. I think it serves most people who need that kind of file just better.I can see your point. On the other hand, we eventually will need support of parts etc. The company can't survive of clients like you, even more so that you are so happy with what you have that you don't care about improvements. It's unlikely that you are going to become a sustain business for them anytime soon (because you are happy). The company needs to attract new blood and sustain the current clients. One of the members of this forum invested a fortune in a. H6D-100c only to see the platform all but abandoned (at the moment of this writing).
In order to survive a company needs to show that they are investing in their products, that they believe in them.
In fewer words : it's not just about you or me; It's about market and market perception.
Many people, including many professionals, take into account the market and the life expectancy of the brand before investing more(or first time) in a platform.
That is Profoto's key: they continue to move forward. Their stuff is overpriced, but it's good enough and, for the most part, up to date.
Hasselblad does not need to match the technology of the 35mm or even Fuji, but they need to move.
To further lower everyone's expectation, it will be a pinhole lenscap for the X and 907X systems. It's definitely classic
Very true, though hopefully considering they considered this in their design and it won’t be too constrained. It’s not like any of their gear is very high volume, compared to most other camera makers?With the ongoing worldwide shortage of electronic components, this has to be a tough time to announce a new product. "We have this great new camera system we think you'll love but sadly, we don't expect to have the parts to build it for another 12-18 months." Sure hope that wouldn't be the case. Anyway, I'm anxious to find out what they've been working on!
They’re not exactly known for hitting delivery estimates….even without chip shortages.Very true, though hopefully considering they considered this in their design and it won’t be too constrained. It’s not like any of their gear is very high volume, compared to most other camera makers?
Very true, though hopefully considering they considered this in their design and it won’t be too constrained. It’s not like any of their gear is very high volume, compared to most other camera makers?
I think we already have that covered?
And no, I don't know what the announcement is (and if I did I wouldn't say).